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Paragraphs

The concept of a “job” in “Jobs-To-Be-Done” is neatly encapsulated by a oft-quoted line from Theodore Levitt: “People want a quarter-inch hole, not a quarter inch drill”. Originating in market research and strategy, Jobs-to-Be-Done (JTBD) is a set of frameworks that is rapidly being recognised and adopted by product teams and UX practitioners worldwide as an effective way to identify and to define user needs. Based on several years of using JTBD in her own work, Steph will demystify the applications of JTBD Theory, introduce you to the core methods in this hands-on workshop and show you how you can best incorporate it it into your product design process.

This workshop works best for creatives & product leaders from technology product companies that want to “learn by doing” the Design Sprint method. Whether you’re a Product Manager/Owner, Researcher, Marketer, Head of Innovation, CTO/VP of Engineering, Web Developer, UX/UI Designer or Creative/Art Director you will now be ready to have a seat at the table when designing products & services your customers really need.

Highlighters

The concept of a “job” in “Jobs-To-Be-Done” is neatly encapsulated by a oft-quoted line from Theodore Levitt: “People want a quarter-inch hole, not a quarter inch drill”. Originating in market research and strategy, Jobs-to-Be-Done (JTBD) is a set of frameworks that is rapidly being recognised and adopted by product teams and UX practitioners worldwide as an effective way to identify and to define user needs. Based on several years of using JTBD in her own work, Steph will demystify the applications of JTBD Theory, introduce you to the core methods in this hands-on workshop and show you how you can best incorporate it it into your product design process.

The concept of a “job” in “Jobs-To-Be-Done” is neatly encapsulated by a oft-quoted line from Theodore Levitt: “People want a quarter-inch hole, not a quarter inch drill”. Originating in market research and strategy, Jobs-to-Be-Done (JTBD) is a set of frameworks that is rapidly being recognised and adopted by product teams and UX practitioners worldwide as an effective way to identify and to define user needs. Based on several years of using JTBD in her own work, Steph will demystify the applications of JTBD Theory, introduce you to the core methods in this hands-on workshop and show you how you can best incorporate it it into your product design process.

Dropcaps

The concept of a “job” in “Jobs-To-Be-Done” is neatly encapsulated by a oft-quoted line from Theodore Levitt: “People want a quarter-inch hole, not a quarter inch drill”. Originating in market research and strategy, Jobs-to-Be-Done (JTBD) is a set of frameworks that is rapidly being recognised and adopted by product teams and UX practitioners worldwide as an effective way to identify and to define user needs. Based on several years of using JTBD in her own work, Steph will demystify the applications of JTBD Theory, introduce you to the core methods in this hands-on workshop and show you how you can best incorporate it it into your product design process.  JTBD in her own work, Steph will demystify the applications of JTBD Theory, introduce you to the core methods in this hands-on workshop and show you how you can best incorporate it it into your product design process.

The concept of a “job” in “Jobs-To-Be-Done” is neatly encapsulated by a oft-quoted line from Theodore Levitt: “People want a quarter-inch hole, not a quarter inch drill”. Originating in market research and strategy, Jobs-to-Be-Done (JTBD) is a set of frameworks that is rapidly being recognised and adopted by product teams and UX practitioners worldwide as an effective way to identify and to define user needs. Based on several years of using JTBD in her own work, Steph will demystify the applications of JTBD Theory, introduce you to the core methods in this hands-on workshop and show you how you can best incorporate it it into your product design process. JTBD in her own work, Steph will demystify the applications of JTBD Theory, introduce you to the core methods in this hands-on workshop and show you how you can best incorporate it it into your product design process.

Blockquote

There are no secrets to success. It is the result of preparation, hard work, and learning from failure.

– Paul Tournier

Listings

  • Access to the conference and a workshop.
  • Includes coffee, breakfast and open-bar.
  • Stick around for music, craft beer & cocktails.
  • Access to the conference and a workshop.
  • Includes coffee, breakfast and open-bar.
  • Stick around for music, craft beer & cocktails.
  • Access to the conference and a workshop.
  • Includes coffee, breakfast and open-bar.
  • Stick around for music, craft beer & cocktails.
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